DECO
OUTSIDE IN by
DECONSTRUCTION

Structure, Rebuilt

DECO is a piece that rebuilds the very structure of the hollow yoyo.

This yoyo was born out of collaborations with three brands: A-rt, HSPIN, and Caribou Lodge.

We took what we received from these three brands, broke it apart, and rebuilt it — once again — as a yoyo.

Deconstruction means taking apart the assumptions that make something what it is.
Whenever we think about something, we unconsciously reach for paired frameworks: inside and outside, primary and secondary, center and periphery. We treat them as fixed.
Those frameworks are convenient — they let us stop thinking. The body is the body, the cap is the cap. When roles are fixed, there's no need to hesitate.
But is the line between inside and outside really fixed?
Deconstruction flips that relationship to reveal that inside and outside were never as self-evident as we assumed. The goal isn't to destroy — it's to recognize that what we took for granted was never a given.
If nothing remains after taking something apart, that's just destruction. What makes deconstruction interesting is that something is found on the other side of the breakdown. And it wears a different shape than before.
DECO is what happens when we try this on a yoyo, as an art piece.
But it couldn't stop at concept. It had to work as an object you could hold, take apart, and actually throw.

Two Assumptions. Deconstcuted.

 

1. Structural Reversal, Body and Cap.

Two Assumptions. Deconstrcuted.
 

Here's how a typical hollow-body yoyo is built:
- The inner half, closest to the axle, is the body. This is where the axle, bearing, and response are mounted — everything the yoyo needs to spin lives here.
- The cap attaches from outside, like a lid. It shapes the look, adjusts the weight, and covers the interior.
In other words, the body is primary and the cap is secondary. The yoyo spins on the body alone; take the cap off and the function stays intact. The cap, in the end, was always just an accessory to the body. Even the language reflects this — body means “body,” cap means “hat.” A body exists, and a hat sits on top of it. Never the reverse. This hierarchy went unquestioned throughout the yoyo world for years. Everyone simply assumed that's what a hollow-body structure was.
In DECO, this relationship is reversed.
- The inner half — what should have been the body — now functions as the cap.
- The outer half — what should have been the cap — now functions as the body.
The large surface visible from outside is now the main body, and the inner piece is what sits beneath it, capped.
Primary became secondary. Secondary became primary.
Take it apart and the meaning becomes clear. Looking at the parts left in your hand, you can't immediately say which one deserves to be called the “main body.”
But pick it up, and the story gets more complicated.
The inner piece, though treated as the cap, is still in contact with the response pad and bearing. It remains indispensable to the yoyo functioning as a yoyo.
The outer piece, meanwhile, though treated as the body, still carries the role of shaping the yoyo's appearance.
In DECO, then, both parts are simultaneously primary and secondary.
A simple reversal would just create a new hierarchy. That isn't what DECO does. It dismantles the framework of primary and secondary itself.
Anyone who takes it apart is left with the question: what is this actually made of? Which part is the main body, and which is the accessory?
There is no clear answer.
That's exactly what this yoyo was built to express.

 

2. Inside and Outside, OUTSIDE IN

Two Assumptions. Deconstructed.
 

Normally, the most intricate part of a product sits where it can be seen. That's how a product shows its value. Intricate machining, beautiful surfaces — it's natural to think they only mean something if they're visible. DECO does the opposite. Its most intricate structure sits somewhere you can never see from outside. From the exterior, it looks like it has nothing to say. It's placed there not to be seen, but to work.

 

Outside — Simple, Beautiful Curve

Inside and Outside, OUTSIDE IN.
 

DECO's exterior is a round shape, simplified to its limit.
No ornament, no statement — just quiet. This shape carries forward from HSPIN's Pyro. The first thing you notice when it settles into your palm isn't the weight or the silhouette — it's a familiar sense of ease. Run your finger across it and there's almost nothing to catch on. The surface just keeps going, an unbroken curve with no beginning and no end.
Looking at DECO in this state, it's unlikely anyone could guess what's happening inside.

 

Inside — Hidden Double Rim

Inside and Outside, OUTSIDE IN.
 

So what is happening inside? Let's take a closer look at DECO with the cap removed.
Hidden inside is a double rim.
The double rim is a structure invented by Caribou Lodge (CLYW). Giving the rim two layers makes it possible to fine-tune how weight is placed around the perimeter — an invention that changed both the freedom of weight distribution and the feel of the spin itself.
The idea of placing it somewhere invisible, rather than somewhere visible, was something we found through the collaboration with A-rt. Once assembled, this rim can't be seen at all. There's no way to check it from outside. Unless the person who buys it takes it apart, they will never once lay eyes on it.
Normally, a structure like this would be shown off. The part you worked hardest on is the part that should come across.
But in DECO, hiding it is the point. The theme of this yoyo is outside in — the idea that questioning assumptions and turning your attention to inner surfaces and internal structure can generate new value, new form.
And yet, throw it, and it's always at work. Being unseen is not the same as being absent.

The Floating Feel This Structure Creates

Overall, the weight distribution is even.
But because the double rim is at work on the inside, it creates a weight distribution unlike any other yoyo — not weighted fully to the rim, not gathered at the center. The two layered rims inside the hollow structure create a distribution all their own.
What comes through as a result is a soft, floating feel.
Not weight pushing through, but a sense of being lightly held aloft. From the instant it leaves your hand to the moment it returns, there's always a margin of ease. Nothing rushes you — it waits for your movement.
Despite being full-sized, it doesn't feel heavy when thrown. The stability it has resting on the string and the lightness it has in motion coexist in the same yoyo.
DECO isn't built to compete on speed. It suits a slower kind of play — one where you carefully place each movement. Behavior you'd never guess from the outside is folded into this quiet cocoon.

Specifications
Diameter 56.5 mm
Width 46.0 mm
Weight 65 g
Material Aluminum
Bearing Double V-shape bearing
Responace Silky Pad compatible with CLYW

DECO development story

We Were Making What We Loved

At Design Lab, the brand, began simply by making yoyos we loved.

We weren't reading trends or working from a strategy. We just gave form to what we wanted, to what we thought was good. That was all.

We weren't making things because someone asked for them. We thought, “It would be great if a yoyo like this existed,” or “I want something with this kind of feel” — so we made it that way. Our standard for judgment always lived inside us.

When deciding anything, the only reference we had was our own sense of things. Is this curve beautiful? Does this texture feel right in the hand? Is this weight pleasant?

The answer always lived inside us.

That's exactly why there was no hesitation. What we loved and who we were still matched completely.

We made what we wanted to make. No one asked us for any explanation beyond that.

On Growing Larger

But as the brand grew, things began to change.

We made more, reached more people, and expectations formed. Every time we released a yoyo, it started being received as “an At Design Lab yoyo.”

It came to be seen not as an individual product, but as part of a brand. A continuity with what came before started being read into it, whether we intended it or not.

“So this is the direction this time.” “That's very you.” “That was unexpected.”

The responses we heard already carried a single premise: that this is what At Design Lab is.

And so, inevitably, we found ourselves needing to define in words what exactly we were doing.

“We made it because we wanted to” stopped being explanation enough. Why did we make it? Why is it us? Not having an answer started to feel less and less settled.

What is At Design Lab?

What is At Design Lab?

This question became more unavoidable the more we grew.

What we had started making was, before we knew it, making us in return. With every yoyo released and every piece of feedback from customers, we felt our own outline taking shape. The accumulation of everything we'd made was drawing that outline on its own.

An outline we couldn't see ourselves was being drawn from the outside, ahead of us. It was something to be glad about — and also something a little frightening.

On an Outline Taking Shape

Because for an outline to take shape also means it becomes harder to step outside it.

Make what people call “on-brand,” and it's certainly well received. But the more you repeat it, the darker the line gets. And the darker the line, the harder it becomes to cross.

Do we keep making things inside a line we never drew ourselves? Or do we redraw that line?

To redraw it, we first needed to know where the line actually was. And that was something invisible as long as we stayed inside it. That's exactly why At Design Lab chose to look at itself from the outside, through collaborations with other brands.

DECO is the yoyo that was born from the process of facing that question.

Talked With A-rt. Faced HSPIN. Touched the Source - CLYW.

These three brands are not, for At Design Lab, simply collaboration partners.
Each carries its own philosophy and history within yoyo culture. And more than anything, they are the very thing that has made At Design Lab what it is.
Every shape we've considered good. Every feel we've considered good. Every spin we've considered good. All of it stands on what they built before us. Trace our own taste back far enough, and you always arrive at them.
So working with them meant touching our own roots.

 

Talked with A-rt

 

Working with A-rt was a dialogue.
Thinking of a yoyo not as a tool for competition, but as an object to keep close in daily life. Spinning to enjoy, not to win. That stance overlapped, at a deep level, with something we had valued all along without ever putting it into words.
Making a yoyo together meant we had to put into words, one by one, things we normally never articulate.
Why this curve? Why this weight? Why cut here and leave that? Explaining what wasn't obvious to the other side made clear, to us, what we had been taking for granted.
And through the collaboration with A-rt, we encountered a single idea: placing the most intricate structure somewhere it can't be seen from outside.
Making something not to be seen, but to be felt. This idea would later become the center of DECO.

 

Faced HSPIN

 

Working with HSPIN meant facing history.
Collaborating with a brand that carries a long history means being asked what you yourself can offer that history.
Simply borrowing HSPIN's assets would show no craft. But ignoring history and overwriting it would betray the expectations of longtime fans. We had to face head-on the question of what it means to properly carry history forward. As our answer, the Pyro series we're developing with HSPIN would come to trace the “if” history that the original Pyro never took.
In facing this history with HSPIN, what drew us in most strongly was the round shape of the Pyro.
An unadorned, beautiful curve. Continuous from every angle, with no beginning and no end. Not flashy, and yet unforgettable once you hold it.
We couldn't quite explain why this shape was good. And yet we couldn't help thinking it was. That very inability to explain it was the true nature of what we loved.

 

Touched the Source - CLYW

 

CLYW is, for At Design Lab, the source itself.
Most of the structures used in our yoyos trace back, at their origin, to something they created.
The MoNo series was released as an homage to the Peak. We adopted CLYW's thick, grippy response pad size, built for daily use, and we've kept it that way ever since.
The double rim we adopted in the collaboration with A-rt is another example. Giving the rim two layers makes it possible to fine-tune how weight is placed around the perimeter — an invention that changed the very feel of a yoyo's spin.
Touching the source meant coming to know, once again, exactly what we stand on.

Facing Others, Reconsidering Ourselves, Understanding Ourselves Again

Seeing our own brand and products through someone else's eyes.
What do we value? What won't we compromise on? What can only At Design Lab make, and what can't we claim as ours alone?
Things we could never have seen without stepping outside slowly came into view.
And at the same time, it became clear just how much of our own outline was made of borrowed things.
That wasn't unsettling — it was, if anything, reassuring. Nothing is ever born from nothing. The answer to who we are may not come from digging into ourselves. It may only exist within everything we've received.

And Then, Onward.

DICO COMING SOON...