At : The Point of Everything
Tokyo, Shibuya, the scramble crossing. A city where countless lives intersect, a myriad of colors meld, revealing a new face with every fleeting moment. Here, amidst this ceaseless vortex of change, we stand, exploring the infinite possibilities of design, all born from a single "Point (At)."
At Design Lab
It is a quiet space for experimentation, led by our designer, At [ˈeɪˈtiː]. The very "Origin" of all creation, the "Intersection" where disparate elements meet in an alchemy of ideas, and the "Singularity" from which unimagined value emerges. The aesthetic of change, embraced within the heart of impermanence. Our inspiration is the pulse of this city itself. New things are born, only to shift and fade in the blink of an eye. And it is in this very transience that we discover a universal beauty. "All things must pass" — it is precisely because everything is fleeting that we strive to capture each momentary shimmer, to give it form.Like an individual light sparked within an anonymous crowd, like a quest for the essence hidden deep within the enigmatic city.
Design Philosophy
Our design is a dialogue with such ephemeral beauty. The stability of a spin, the feeling of it resting in your hand, the elegance of its form. We pay homage to the masterpieces history has given us, reimagining them as timeless beauty through a fusion of modern technology and our unique aesthetic. The texture of materials, the sensation of a surface gliding beneath fingertips, an affection that deepens with use. This is not merely about specs; it is the design of an "experience."
If you are one who…
If you are one who perceives the value that lies beneath the unspoken. If you are one who is moved more by the ceaseless process of inquiry than by a completed answer. If you are one who resonates with sophisticated design and the philosophy that breathes behind it. Perhaps it is only when At Design Lab intersects with that "point" which is you, that our true meaning comes into being. It is our hope that what emerges from this laboratorywill bring new questions, and quiet discoveries, to your everyday life. The experiment has only just begun.